The Hocking Hills, a nationally known destination for camping, hiking and outdoor activities, has continued attracting tourists despite the coronavirus pandemic, according to a marketing analysis conducted by Ohio University’s Small Business Development Center (SBDC) in collaboration with the Hocking Hills Tourism Association.

According to Lissa Jollick, regional director of the SBDC at Ohio University’s Voinovich School of Leadership and Public Affairs, the SBDC conducted the report after learning about the struggles among lodging and other business owners in the area. The study will help identify target markets for regional business advertising. By working directly with the Hocking Hills Tourism Association, the SBDC was able to produce a high quality market research study that can be utilized by all businesses in the Hockings Hills, including lodging, entertainment and hospitality oriented businesses.