Date/Time
Date(s) - Friday, September 20, 2024
Time(s) - 11:30 am - 1:00 pm
What is a target market? A target market is a group of potential customers to whom you sell your products or services. In this session, participants will learn how to identify and capitalize on their target market.
Key takeaways:
- Identification of pain/need
- Defining target market
- Customer profile
- How to use the information
Training instructor Audra McIntosh is an Executive Business Coach and Chief Strategist. She works with small businesses in the construction and related industries for Small Business Growth Partners and owns her own coaching firm, Audacious Growth. Audra served as a Business Advisor in the Goldman Sachs 10,000 Small Business Program in Columbus, Cincinnati, and Dayton, and for the National Cohort.